Cost per Action (CPA)
A pricing model under which publishers or affiliates are paid when a visitor referred by their site completes a specified action on a third-party site.
Cost per Click (CPC)
Also called pay per click (PPC), is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.
Cost per Engagement (CPE)
Advertisers only pay when users actively engage with ads. For example, advertisers pay for lightbox ads (a type of expandable ad that can expand to a very large size) on a CPE basis, which means that publishers generate earnings from lightbox ads when users choose to engage with the ads, e.g., by hovering over them for two seconds to expand the ads.
Cost per Mille (CPM)
Also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of showing the ad to one thousand viewers.
Cost per Day (CPD)
A payment model by which advertisers pay for their ads to be shown on a daily basis.
Share of Day
Ad revenue model that focuses on weight or percentage among other advertisers during a day, for that placement.
Share of Hour
Ad revenue model that focuses on weight or percentage among other advertisers during an hour, for that placement.
Share of Month
Ad revenue model that focuses on weight or percentage among other advertisers during a month, for that placement.
Share of Week
Ad revenue model that focuses on weight or percentage among other advertisers during a week, for that placement.
Cost per Week (CPW)
A similar payment model as Cost per Day (CPD) with difference is that advertisers pay for their ad to be shown on a weekly basis.
Cost per WeekDay (CPWD)
As with Cost per Week this payment model focuses on weekday basis.
Cost per WeekendDay (CPWED)
Similar to CPW and CPWD, this payment focuses on weekend day basis.