RTB Direct

RTB Direct

RTB Direct enables you to run programmatic campaigns together with your direct sold campaigns, without using headerbidding on the page. All is done server-side using your already existing scripts.   Server endpoints To enable RTB Direct you need to have … Continued
Distribution Curve

Distribution Curve

Curve templates are used to define expected deviations of forecasted inventory, could be an expected increase or decrease of inventory. The specific distribution curve templates can be set on all the media tree elements: Media, Zone and Leaf. You can choose to either … Continued
Setting user access

Setting user access

User access can be set on all elements in the media tree and is organized in two principle groups: Teams and Security groups. The user information and security settings are defined in the Security and System Administration section. Adding a … Continued
Setting leaf properties

Setting leaf properties

A layout must be associated with at least one leaf in order for the Inventory Heatmap to list the available products associated to it. This is because the leaf holds the inventory counters of a Zone or Media. In addition … Continued
Adding media, zones and leaves

Adding media, zones and leaves

Publisher, Media, Zone and Leaf are key concepts in Adtoma Fusion and together they create a hierarchy called a Media Zone. Before any media can be assigned to an order it has to be added to a Publisher in Fusion. … Continued
Forecasting report

Forecasting report

Forecast reports are used to check the available inventory for you site. How is forecast calculated? The inventory is calculated with the layouts present on the site. The layout contain information about the products and spaces. When a call is … Continued
Administering contacts

Administering contacts

The Scorecard contains all information related to a person or company in Fusion. In addition to contact details, you will also be able to find information relating to statistics, economics, relations, planning and activities. Most of these fields can be … Continued
Setting ad asset properties

Setting ad asset properties

This section is to help you to define additional requirements on ad assets in a campaign. For example: Supplementary tracking scripts, targeting, frequency or accelerated delivery mode. These settings are configured in the Assignments panel. Opening the assignments panel Select … Continued
Assigning ad assets

Assigning ad assets

In order to create a complete campaign, ads or creative units must be assigned to the campaign. An order containing campaigns without ads will be marked Pending in search results, as well as in the personal Scorecard panel. Pending ad … Continued
Selecting media for proposal

Selecting media for proposal

Publisher, Media, Zone and Leaf are Key concepts in Adtoma Fusion and together they create a hierarchy called a Media Zone. A Media is generally the top level domain, and/or the media property you own and operate. A Zone, in turn, … Continued