Adding media, zones and leaves

Adding media, zones and leaves

Publisher, Media, Zone and Leaf are key concepts in Adtoma Fusion and together they create a hierarchy called a Media Zone. Before any media can be assigned to an order it has to be added to a Publisher in Fusion. … Continued
Setting leaf properties

Setting leaf properties

A layout must be associated with at least one leaf in order for the Inventory Heatmap to list the available products associated to it. This is because the leaf holds the inventory counters of a Zone or Media. In addition … Continued
Distribution Curve

Distribution Curve

Curve templates are used to define expected deviations of forecasted inventory, could be an expected increase or decrease of inventory. The specific distribution curve templates can be set on all the media tree elements: Media, Zone and Leaf. You can choose to either … Continued
Financial properties

Financial properties

Financial properties such as current VAT rate can be set at the Media level. It is also possible to create groups of elements sharing financial properties by adding them to the same Accounting project. Setting financial properties for a media … Continued
Adding products, spaces and layouts

Adding products, spaces and layouts

Media Product, Product Layout, Products and Spaces are Key concepts in Adtoma Fusion and combined with Product Priority and Price, they create a Media Product. The Media Product enables products to be added to orders, which is a necessary requirement … Continued
Viewability in Fusion

Viewability in Fusion

Viewability tracking Fusion has always had support for tracking viewability of ads, but with release 3.7.5 we will also support inventory and ad-delivery based on these counters. We recommend all clients to follow the IAB-standard when defining in the system … Continued