Glossary

By Sequence: If you have multiple ads in an item, so you can control that they appear in a certain order, but follows booked impression number   By Forecasting: Standard, follows planned impressions   By CTR: Focused mostly on zones, … Continued

Cost per Action (CPA) A pricing model under which publishers or affiliates are paid when a visitor referred by their site completes a specified action on a third-party site.   Cost per Click (CPC) Also called pay per click (PPC), … Continued