By Sequence:

If you have multiple ads in an item, so you can control that they appear in a certain order, but follows booked impression number

 

By Forecasting:

Standard, follows planned impressions

 

By CTR:

Focused mostly on zones, and if you have multiple Items, where it tries to deliver the right ad to the right page with best CTR is.

 

By Time:

Delivers over time, ie allocates exactly how much it will deliver a day during a booked period

 

By Package:

If you have a package product, the delivery is better distributed between the spaces in the product.

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